Since April 2003 «Medical Data Management Ukraine» has been carrying
out the research PromotestSM dedicated to the analysis of distinctive
features of promo-activity of pharmaceutical companies in the Ukrainian
market.
The main aspects which influence was analyzed in the course of this
research are visits of medical representatives, mailing, seminars and
symposiums, reading of medical periodicals by physicians, participation
in post-clinical trials, and distribution of product samples.
According to the data of this research Neirovitan for the first time
entered Top-30 of brand names by the number of responses of physicians
concerning the promo-actions of medical representatives in the 1st
quarter of 2005. Neirovitan took the 29th place, having counted 1728
responses of physicians concerning the promo-actions of medical
representatives.