According to the data from the market research analytical system “PharmXplorer”/ “Pharmstandard” of Proxima Research company in the first half of the year Megacom ranked 13th in respect to a total number of remembrances about promotions among health care professionals (it ranked 9th in respect to promotions among doctors and 30th in respect to promotions among pharmacists). A third-generation cephalosporin antibiotic for oral use Cefodox stands the 8th in respect to a number of remembrances about promotions carried out by medical representatives among health care professionals and stands 16th in respect to the level of remembrances about indications.
Cefodox was included in the TOP-5 drug brand names based on the number of remembrances about promotions carried out by medical representatives among otolaryngologists and pediatricians following the results of the first half of 2013, and Fusiderm achieved a similar result in respect to promotions among dermatovenerologists.
Reference: www.apteka.ua